Shot on sun-drenched shores, LA-LU's Collection 01 campaign captures the essence of its muse:the vibrant, natural colour palette
of an Australian summer. Drawn from the dramatic shifts in colour from dawn to dusk—deep morning blues, playful pinks of
twilight, and the fiery reds of sunset—these tones are woven throughout this collection. Every piece is designed to reflect the
simple beauty of these moments, transitioning effortlessly from day to night.