LA-LU is a fast-growing Australian swimwear and resort wear label built around one idea: that a great piece should take you from the beach straight to the bar.

We’re 15 months old and selling across Australia, the USA, Europe and UK. Our next
chapter is about growing that global reach, and this role is central to making it happen.

We’re looking for someone who lives online, understands internet culture deeply, and can move fast while staying true to brand.

You’ll be helping build our presence across all markets, creating content, building genuine relationships with creators globally, and helping turn a growing international community into a loyal one.

Content: TikTok & Instagram

• Ideate, storyboard, film, and edit short-form video that feels native to each platform
• Plan and provide a weekly content schedule for the team to review and approve before publishing
• Stay across trends across AU, US, and European markets and make them LA-LU’s own
• Edit confidently using CapCut and/or native platform tools
• Write on-brand, conversational captions
• Track what’s working across all markets including AU, USA, Europe: views, saves, engagement, click-throughs, and share weekly performance and trend insights with the team

Influencer & Affiliates

• Identify and reach out to creators across Australia, the USA, and Europe who are genuinely aligned with the LA-LU aesthetic. Understanding what resonates in each market is key
• Manage outreach via DMs and email, and follow through to ensure content is delivered
• Track gifted creators and affiliate sign-ups in a simple CRM
• Build and maintain relationships that feel collaborative

Community

• Spot and celebrate the best UGC coming out of the LA-LU community
• Bring community feedback and cultural signals back to the team. You’re our eyes and ears online across AU, the US, and Europe

• Love social media and know what performs
• Can film and edit content independently
• Have a strong aesthetic eye that instinctively knows what feels on-brand
• Have a genuine pulse on what’s happening in the Australian, US and European fashion and social media landscape
• Are proactive, organised, and own your workflow
• Are excited by fashion, brand-building, and the idea of growing something from the ground floor into a global brand
• Are based in Sydney, Byron Bay or the Gold Coast and can work hybrid (3 days per week)

• Real creative ownership
• Close access to the founders during a genuinely exciting growth phase
• A brand already operating across three continents with serious momentum
• Flexible working and a varied week

To apply, send your resume, a short intro and links to TikTok or Instagram content you’ve created to careers@lalulabel.com with subject line ‘Content Manager’.

Optional: include a short video showing how you’d approach a piece of LA-LU content.